Horror NIL Deals

While most sports brands sign athletes, ON Running is signing the characters who really need us. The ones who never make it out alive. Gen Z isn’t watching sports; they’re watching horror movies. In every horror flick, there’s always that person who trips, gets caught, or isn’t fast enough. So, we’ve created special-edition sneakers with Swiss engineering to help these victims escape, rewriting legendary chase scenes. Plus, we're creating haunted experiences where you can join the fun and maybe score a deal for yourself.