presents
The Soundtrack Of My Life
Today, our lives are lived out loud; framed in pixels and captions for the whole world to see. And yet, music keeps being the bridge between moments and emotion, the past and the present. Music is the pulse of our stories, an echo of who we were and a shout of who we are now.
There are moments that will give you songs forever.
With #TheSoundtrackOfMyLife, we will invite people to respond to our prompts on X. Their songs will then appear on nearby digital billboards, turning the city into a living mixtape, where every street corner will hum with personal soundtracks. Through geofencing and location-based technology, the billboards will shift and evolve; a constantly changing chorus of stories.
Our goal is a simple one: to transform every billboard in the city into a story, waiting to be heard.
Copywriting & Creative Direction by Cristopher López